Website Builders
LeadLotus + WordPress
Install on any WordPress site in one step.
WordPress is just the host — LeadLotus drops in via the theme header or any header/footer plugin and then works with whichever form plugin you use (Gravity Forms, WPForms, Contact Form 7, Fluent Forms, native block forms).
How to set it up
WPCode — Insert Headers and Footers plugin1
Add the snippet to your site header
Easiest path: install the free "WPCode" or "Insert Headers and Footers" plugin → Header section → paste the snippet. Alternative: edit your active theme's header.php and add the snippet just before </head>.
<!-- LeadLotus Attribution Snippet --> <script async src="https://www.leadlotus.com/snippet.js?key=YOUR_API_KEY" data-key="YOUR_API_KEY" data-endpoint="https://www.leadlotus.com/api/v1/ingest"> </script>
2
Confirm the snippet is live
Open your homepage in a private window, view source, search for "leadlotus". You should see the script tag. Reload — LeadLotus starts logging visits immediately.
3
Wire up your form plugin
Add hidden fields to your form plugin (Gravity Forms, WPForms, Contact Form 7, Fluent Forms). Each plugin has a "Hidden Field" element — set the field name to leadlotus-channel, leadlotus-drilldown1, etc. and LeadLotus fills them automatically on submit.
Attribution fields
LeadLotus writes these hidden field values just before your form submits.
| Field name | Example value | Description |
|---|---|---|
leadlotus-channel | Organic Search | Top-level channel (Organic Search, Paid Social, Direct, Referral, etc.) |
leadlotus-drilldown1 | Channel-specific source (search engine, social network, or utm_source) | |
leadlotus-drilldown2 | spring_launch | utm_campaign on paid traffic, referring host on organic |
leadlotus-drilldown3 | pricing_keyword | utm_term — keyword or ad term, when present |
leadlotus-drilldown4 | hero_cta | utm_content — ad variant or placement, when present |
leadlotus-landing-url | /pricing | First landing page of the visitor |
leadlotus-first-visit | 2026-04-24 | Date of the first visit (ISO) |
leadlotus-visits | 3 | Total sessions before conversion |