Website Builders

LeadLotus + Webflow

Native attribution on Webflow forms in 5 minutes.

Webflow's form blocks render real HTML inputs, so LeadLotus works with them directly. Add the snippet to your site's head and add hidden inputs via the Embed element â€” no third-party form needed.

How to set it up

Webflow â€” Custom code in head & body

Add the snippet to your site head

Project Settings â†’ Custom Code â†’ Head Code â†’ paste the snippet â†’ Save. Publish the site to push it live.

<!-- LeadLotus Attribution Snippet -->
<script async
  src="https://www.leadlotus.com/snippet.js?key=YOUR_API_KEY"
  data-key="YOUR_API_KEY"
  data-endpoint="https://www.leadlotus.com/api/v1/ingest">
</script>

Add hidden inputs to your form

In the Designer, drop an "Embed" element inside your Form Block. Paste the hidden inputs above. LeadLotus reads them by name and fills them on submit.

<input type="hidden" name="leadlotus-channel" />
<input type="hidden" name="leadlotus-drilldown1" />
<input type="hidden" name="leadlotus-drilldown2" />
<input type="hidden" name="leadlotus-drilldown3" />
<input type="hidden" name="leadlotus-drilldown4" />
<input type="hidden" name="leadlotus-landing-url" />
<input type="hidden" name="leadlotus-first-visit" />
<input type="hidden" name="leadlotus-visits" />

Forward submissions to your CRM

Webflow form submissions land in your Project â†’ Forms inbox by default. To pipe to a CRM, use Webflow Logic, Zapier, or Make â€” the hidden field values travel through with every submission payload.

Attribution fields

LeadLotus writes these hidden field values just before your form submits.

Field name	Example value	Description
`leadlotus-channel`	Organic Search	Top-level channel (Organic Search, Paid Social, Direct, Referral, etc.)
`leadlotus-drilldown1`	Google	Channel-specific source (search engine, social network, or utm_source)
`leadlotus-drilldown2`	spring_launch	utm_campaign on paid traffic, referring host on organic
`leadlotus-drilldown3`	pricing_keyword	utm_term â€” keyword or ad term, when present
`leadlotus-drilldown4`	hero_cta	utm_content â€” ad variant or placement, when present
`leadlotus-landing-url`	/pricing	First landing page of the visitor
`leadlotus-first-visit`	2026-04-24	Date of the first visit (ISO)
`leadlotus-visits`	3	Total sessions before conversion