Website Builders
LeadLotus + Framer
Attribution on Framer-published sites.
Framer's Custom Code panel and Embed component let you wire LeadLotus into any Framer site, including pages with the native Form component or a custom embed.
How to set it up
Framer — Custom code & SEO1
Add the snippet via Site Settings
Site Settings → Custom Code → Start of <head> → paste the snippet → Save → Publish.
<!-- LeadLotus Attribution Snippet --> <script async src="https://www.leadlotus.com/snippet.js?key=YOUR_API_KEY" data-key="YOUR_API_KEY" data-endpoint="https://www.leadlotus.com/api/v1/ingest"> </script>
2
Add hidden inputs via Embed
Insert an Embed component inside your form section. Paste the hidden inputs. Make sure your form's submit handler forwards form-data — Framer's native Form component does this when bound to a webhook or Form Action.
<input type="hidden" name="leadlotus-channel" /> <input type="hidden" name="leadlotus-drilldown1" /> <input type="hidden" name="leadlotus-drilldown2" /> <input type="hidden" name="leadlotus-drilldown3" /> <input type="hidden" name="leadlotus-drilldown4" /> <input type="hidden" name="leadlotus-landing-url" /> <input type="hidden" name="leadlotus-first-visit" /> <input type="hidden" name="leadlotus-visits" />
3
Send to your destination
Use Framer's Form Actions (email, webhook, Mailchimp, Klaviyo, Zapier) to forward submissions. The LeadLotus hidden field values are included in the form payload.
Attribution fields
LeadLotus writes these hidden field values just before your form submits.
| Field name | Example value | Description |
|---|---|---|
leadlotus-channel | Organic Search | Top-level channel (Organic Search, Paid Social, Direct, Referral, etc.) |
leadlotus-drilldown1 | Channel-specific source (search engine, social network, or utm_source) | |
leadlotus-drilldown2 | spring_launch | utm_campaign on paid traffic, referring host on organic |
leadlotus-drilldown3 | pricing_keyword | utm_term — keyword or ad term, when present |
leadlotus-drilldown4 | hero_cta | utm_content — ad variant or placement, when present |
leadlotus-landing-url | /pricing | First landing page of the visitor |
leadlotus-first-visit | 2026-04-24 | Date of the first visit (ISO) |
leadlotus-visits | 3 | Total sessions before conversion |